Media Coverage Report 1

Amazon takes on PayPal with Expanded payments-processing Service
James Rufus Koren
Summary:  Amazon announces a payment option called 'Pay with Amazon' to replace Amazon Payments and challenge existing payment middlemen such as PayPal and Apple Pay.  The service intends to make online shopping easier with fewer entries such as name and billing address. 

Significance:  The article indicates an "uphill battle" for Amazon to establish itself among merchants.  It could be important to counteract this by showing merchant approval of the new payment option. 

Twitter Beats Amazon, Verizon for Global NFL Streaming Deal
Peter Kafka
Summary:  Twitter purchased rights to streaming ten NFL games in the fall of 2016.  In the process they outbid both Amazon and Verizon. 

Significance:  The article indicates a factor of surprise that Amazon did not get the streaming rights despite showing a propensity towards purchasing digital media assets it desires.  The article shows what could perhaps be interpreted as discontinuity within Amazon. 

Jeff Bezos Calls Amazon 'Best Place in the World to Fail' in Shareholder Letter
Ryan Mac
Summary:  Ryan Mac summarizes Jeff Bezos' annual shareholder letter.  In his summary, Ryan Mac emphasizes Amazon's failures, and potential failures or stumbles that were omitted from the letter.   

Significance:  This summary emphasizes mostly the negative aspects of Amazon's success and indicates a reckless business attitude.  It would be a worthy use of our time to reiterate Amazon's successes with from a less reckless business attitude. 

Should J.C. Penney Be Worried About Amazon.com Doing This?
Rich Duprey
Summary:  Rich Duprey concludes that Amazon's move into the private label fashion industry should significantly worry department stores such as J.C. Penney, Macy's, and Kohl's, who all receive upwards of 77% of their total revenue from private label fashion brands. 

Significance:  This article is positive press.  Rich Duprey indicates a strong potential ability for Amazon to succeed in the online retailer business. 

How Amazon could become the next big luxury fashion retailer
Hilary Milnes
Summary:  To summarize Hilary Milnes, she concluded that Amazon will have difficulty convincing established high-end fashion companies to sell on their website.  Milnes wrote that Amazon has yet to establish itself and lacks an authority voice for luxury shoppers.  She indicates that there is an inevitability about Amazon's ability to enter the market. 

Significance:  The article demonstrates Amazon's ability to enter any market as inevitable, but seems to shine a negative light on its ability to do so.  She indicates Amazon as a threat to logistics and supply chains of high end fashion.